The principles of human craftsmanship design

As I was reading Don Norman’s Design of Everyday Things, I came across the quote “Why do we put the requirements of machines above those of people?”

This quote sparks a lot of thoughts in me. I am spending a significant amount of time in the last three years working on TAILORU — a tech platform to help artisans gain more income and do better work through modern technology, as well as a few other startups that focuses specifically on preserving the best of human craftsmanship through tech.